Heron Preston for Calvin Klein
w/ dotdotdash
Roles: - Creative Director
- Art Director
- 3D Animation
- 3D Scanning
- Story Boarding
- Art Director
- 3D Animation
- 3D Scanning
- Story Boarding
We created an immerssive experience to express the passion that goes into a Calvin Klein collaboration. We reinforce the vision and provoke a reaction to drive curiosity and culture. Engage our consumers and invite the world to the limitless possibility of self-expression in a collage of product related photography, video and sound, put into a 3D world. The story driven by our 3 “P’s,” Person, Process, and Product, provide a wholestic experience of the culture being created.
Person: Explore the collaboration with Heron Preston as an artist, a cultural creator and as an individual.
Process: Highlight the passion and care that goes into the craft of creation across Calvin Klein and Heron Preston.
Product: Reveal the combination of the above through an exploratory web interface that draws the user in to engage and purchase.
Explore the transformative addition to their ad campaigns with this unity based project here: https://www.calvinklein.us/heron-preston/
Person: Explore the collaboration with Heron Preston as an artist, a cultural creator and as an individual.
Process: Highlight the passion and care that goes into the craft of creation across Calvin Klein and Heron Preston.
Product: Reveal the combination of the above through an exploratory web interface that draws the user in to engage and purchase.
Explore the transformative addition to their ad campaigns with this unity based project here: https://www.calvinklein.us/heron-preston/