The North Face Future Light Launch
w/ dotdotdash
Roles: - 3D Animation
- Creative Concepting
- Exhibition Design
- Pre Production
- Post Production
- Creative Concepting
- Exhibition Design
- Pre Production
- Post Production
Projection Pyramid
The North Face aimed to create an immersive environment for press and consumers in New York City that honored the brand heritage, positioned TNF and FUTURELIGHT as the future of innovation, and confirmed the brand’s continued love of exploration.
Through experiential product display, a narrative-driven show centerpiece, and performance by Grammy award winning artist Mura Masa, we created an innovative event experience expressing the brand’s never ending pursuit of breaking barriers.